PHILOSOPHICAL ETHICS AND THE CONDITIONS OF OUR PROJECT:
RELAX
Slow down, relax, Reasoning with Serenity.
"The Creativity must become a health and natural food is the gold of the future "
" Nothing is lost. Now begins a new path, without more attention to things, a time when the password will be authenticated '"
" We danced for a long time around the golden calf "
From" The Golden Calf "by Daven Hirst
" Thanks to the creativity necessary to succeed at this time to think differently from the usual. It should slow down. Decrease speed. Creative must become healthy. The company must use creativity to produce relaxation.
Relax, though it seems paradoxical, it will lead to think more calmly, more carefully, with more serenity, and also help you understand how to escape from a seemingly tragic situation "
DO SOME TIMES IT 'S MORE IMPORTANT TO DO
Lao Tse
- YOU ARE WHAT YOU EAT -
"As time passes, more and more I am convinced that farmers will the most important actors the next scenario mondiale.saranno them to decide what to eat and what you do not, will have their hands in our health, that is (and is) the most important thing the next futuro.Loro will be those to whom we entrust our power, our relaxation, care of our bodies ... the food is comfort, friendship, creativity, happiness. The food is very important. It 's our gasoline. And we need a gas cleaner, healthier. We want to know where it comes from the fuel which we feed ourselves and our children "
From pre-visions of Li Edelkoort Twenty-four No. 5 April 24, 2009
" THE WORK AND 'love made visible ... ..
AS 'if you bake bread with indifference,
bake a bitter bread that feeds but half man' "
Kahlil Gibran
The wine evolution of the art part, leaving an indelible mark,
the human need to express themselves, to attend its like, to exchange opinions and understand life itself, was born on Dialogue.
The birth of ancient Greek tragedy and comedy Dionysian origins.
With the help of Dionysus, god of wine and vine, the ancient Greeks sought constantly for answers, trying to find out what's behind all that is around us and, through dialogue , deepened the ideal and the real meaning of life.
How grower of the "Old World" I feel part of this tradition that was born thousands of years ago, has gone through periods of history giving us a deep cultural heritage.
I wish that our work in the vineyard and the winery not only produce excellent wines but also a tool capable to continue the dialogue around the meaning of our past in relation to a future full of challenges.
Reopen the wine world, which increasingly threatens to close in mass production or the hedonistic cult of labels, much larger universe of art and cultural dialogue, is the basis of the restless spirit of this research, from which the draft Ceppaiano.
"The thing that most 'modern man DOES NOT MATTER' MORE 'THE PLEASURE OR REGRET IT BUT BE EXCITED. Nietzsche
Contemplating the myths and images related to the cultivation I always screw heard vastly increase the significance of my work.
The vine and wine became an important issue for the ancients, so to require a solemn ritual and worship.
The "Symposiarch" man of knowledge, directed the symposium in order to bestow an atmosphere of social and spiritual.
It was not just the pleasure of a meal or drink the key to participate, but also, to a greater extent, the spiritual thirst and discussions of philosophy, of life itself, love ... ... so symposia became gradually a breeding ground for new ways of expression, a school for the training of free men.
wines Ceppaiano arise not only from grapes grown with maximum quality, even in this spirit that wants to give the wine its higher task, one which makes it, according to Plutarch,
"a free drink that man's soul from fear, lies, from servility"
To do this we have established a dialogue between wine and art, especially modern and contemporary art, the which we believe is capable of creating a symbolic bridge towards a possible future world, one that makes the man feel more free ...
the third estate, Abate Sieyè 1789
"- WHAT 'THE THIRD MEMBER?
- ALL.
- WHAT ROLE PLAYED SO FAR?
- NOBODY
- what it aspires to become?
- SOMETHING. "
.... Today the greatest enemy is ignorance, because no one now knows the names of those of plants or animals. And that means you are in grave danger, because what has no name dies. "Gilles Clement on Biological Diversity
Living in a violent world of information varied, a world in which meanings and values \u200b\u200bof change continuous, strongly contributes to create great obstacles to the natural perception originaria.Il attempt to clean up and relax our mind to find this perceptual capacity is becoming increasingly important to return to pick through the human instinct, at least a fragment of that unattainable perfection Platonic and perhaps also to solve the small problems in an intelligent way of living daily.
The Western world view of us "modern" has proved to be partial, the growth model that has been proposed and that we have worked to create not more successful, is in crisis, unable to reach either the goals he set for himself or to remain the worldwide reference.
For example, changing perspective: the Chinese character which indicates the word crisis is composed of the character WEI, which means danger, and the character of JI that means opportunity.
analysis reveals a pictogram concept more profondo.Diversamente and in opposition us, China has never created the classic abstract models of reality, nor had words to express the concept of goal.
from the Greeks onwards, the West goes for models, schemata: we identify an ideal to which (the gain, the State, Marriage, Liberty, orgasm) and measure the distance between that model and reality in their degrees of frustration, because we are far from the objective, or creation, how close we are to achieve it.
We Westerners do not start from reality, but never ever by theory, the future, by definition, unknown; Instead, the thinking of the East not based on ideal models but only on given situations, the here and now, dealt with specific cases in order to maximize.
For the Chinese, for example, everything revolves around the interest or advantage given by a particular situation: how to make the marriage more happy "..." how to make my home more beautiful "... .." as my healthier body "
A good example is the different conception of medicine, while the western working on the disease, the symptom, Oriental medicine focuses on health prevention. Oriental medicine sees the light of the general series of cases individual does not look like the West to impose remedies the same for everyone.
look at another example: how to die in our modern Western culture?
It 's a fact, death exists only by us, a company linked to a general scheme of profit that he no longer knows the "symbolic exchange", a society whose needs and desires are humbled by the mass production that appropriates unduly human central engine, "the solar principle of consumption", the pleasure from consumption, rituals of destruction, those moments that make people liberated and free to spend their excess energy.
Everything in our lives is sacrificed on the altar of the categorical imperatives of Western capitalism: labor, profit, savings, future .... Unnatural categories that destroy human nature to build a "society of servants."
We have relegated the majority of brain activity in the outer cortex of our brain that we have become outward beings who fear more than anything else death. It should be quite gentlemanly fight for his own death as for other real values \u200b\u200bof life that are created only through an excess, an act of apparent madness, an abundance of creative energy, joyful and the erotic ... real surplus.
now unable to give, and give ourselves, we are unhappy, and then sentenced to die every day while in the elsewhere of the true culture prevailing gift, "the metabolism of exchange, the extravagance of the party and the destruction that results in a non-value what production has erected "
What to do?
How to avoid the danger of ideology?
How to meet the certainty of misery to view it as a new opportunity to wake up?
Our proposal is to start to make a virtue of necessity and not a necessity of virtue.
look no more role models. And 'the very concept of the model is in crisis, the achievement of which is an unnecessary waste of energy destined to fail.
Change perspective, as Lao Tzu says, "what shall help yourself"
In this perspective, the sample is no longer the hero or warrior (how sad are the latest attempts by Hollywood cinema to propose yet another model of hero-warrior (Avatar) revised and corrected in key eco-spiritual), but the farmer. Learning from him will not say more about my subjective, but I analyze all the factual circumstances that may impede the maturation of what I have sown ... and so I learn from the nature of what my world view is partial.
I discover, by default, because my perception of reality is limited, start to use a different form of insight to understand the complex world in which I move, I shall return to the heart as seat of intelligence and will as well as the irrational feelings and, above all, learn to wait quietly.
Waiting attention as a new dimension knowledge.
Compiled with the help of Walter Mariotti, George Bataille, Lao Tzu, Baudrillard, Mauss, Sun Tzu
"She has a great desire to leave this time, this world, this reality and take refuge in another world most suitable to you, in a timeless world ... .... Only you live inside the other reality, she goes looking for ... ... I can not give you anything that does not already exist within you, I can not open those other visions of his spirit. "
Hermann Hesse's" Steppenwolf "
"For centuries we have looked at the cell without ever being able to see nothing inside, until discovered by Camillo Golgi silver chromate are colored in black and bring out their form and struttura.Così was able to describe the 'internal system that now bears his nome.Se not know how to look, the world opens up before us and not go through as approfittiamo.Ci stupid. "The quality of life ?........ The ability to capture the beauty of things!
From "The life of things" Remo Bodei
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