"International Marketing Plans" is the title of the pilot project for the international marketing and wanted by the Region Tuscany Promotion of projects for future internationalization of the quality of our Territory, which has seen the company Castellani, one of the ten case studies - the only wine reality - that will help them to develop their activities abroad. An important recognition for the company following a historic Pontedera well defined for a decade. In fact, as early as 2001, a study of the Sole 24 Ore had entered the cellar of Pontedera from 27 companies most capable of performing and creating value in the Italian beverage, as reinforced in recent years from studies (including Mario Zambetti, Made in Wine & Winery) who see Castellani firmly among the Top 10 Italian wine in the company of sacred monsters of the national wine scene.
"Thanks to these results - says the sales manager, Piergiorgio Castellani - and the great commitment shown by our family in promoting our region in the world, we have obtained the support and contribution of ' Toscana Promozione regional agency that we have entered into this project. "
The results obtained by the company and the ability to be a model for other businesses were also highlighted by MEA Consulting, the strategic and management consulting firm that Toscana Promozione has entrusted the development of the project.
"Our team - said the manager of MEA Consulting, Francesco Aimi, Project Manager - found in Castellani an ideal partner for the construction of a strategically and operationally structured and balanced, addressing in particular the international horizon. A company with extensive experience in the foreign market, which wants to strengthen its presence in the long term: is the well-Castellani Toscana, established the authenticity of the values \u200b\u200bof the area and always careful at the same time to participate and communicate with the global market. "
The program developed in collaboration with Toscana Promozione has allowed the company to present itself to various business appointments in the new year with the objective in a strategic way to strengthen the brand Castellani, not only in markets where it has already been deployed - Europe and North America - but especially to represent the so-called BRIC (Brazil, Russia, India and China) where the company has had significant growth.
"consolidate the market and expand in emerging paesei - Castellani said - meaning, in the company's intention to consolidate the image of traditional Tuscan company with deep roots in our territory." A 2010 of great effort, therefore, the Castellani, wine reality than 100 hectares of vineyards in production in the municipalities of Era (Pontedera, Crespina, Lari, Terricciola) with three wine cellars and bottling, more than 80 employees and a farm holiday resort in Crespina, where every year we welcome hundreds of tourists and eager to learn more about the reality of the Pisan Hills. "We have accepted this new role with great enthusiasm official ambassadors of the" made in Tuscany "in the world - Piergiorgio Castellani concludes - and we will do everything possible to promote also the Pisan Hills and the Era, an area so rich in food and where excellence is now going through a major turmoil in the wine sector also confirmed by the large investments that leading companies from other regions are doing in our own hills.
"Thanks to these results - says the sales manager, Piergiorgio Castellani - and the great commitment shown by our family in promoting our region in the world, we have obtained the support and contribution of ' Toscana Promozione regional agency that we have entered into this project. "
The results obtained by the company and the ability to be a model for other businesses were also highlighted by MEA Consulting, the strategic and management consulting firm that Toscana Promozione has entrusted the development of the project.
"Our team - said the manager of MEA Consulting, Francesco Aimi, Project Manager - found in Castellani an ideal partner for the construction of a strategically and operationally structured and balanced, addressing in particular the international horizon. A company with extensive experience in the foreign market, which wants to strengthen its presence in the long term: is the well-Castellani Toscana, established the authenticity of the values \u200b\u200bof the area and always careful at the same time to participate and communicate with the global market. "
The program developed in collaboration with Toscana Promozione has allowed the company to present itself to various business appointments in the new year with the objective in a strategic way to strengthen the brand Castellani, not only in markets where it has already been deployed - Europe and North America - but especially to represent the so-called BRIC (Brazil, Russia, India and China) where the company has had significant growth.
"consolidate the market and expand in emerging paesei - Castellani said - meaning, in the company's intention to consolidate the image of traditional Tuscan company with deep roots in our territory." A 2010 of great effort, therefore, the Castellani, wine reality than 100 hectares of vineyards in production in the municipalities of Era (Pontedera, Crespina, Lari, Terricciola) with three wine cellars and bottling, more than 80 employees and a farm holiday resort in Crespina, where every year we welcome hundreds of tourists and eager to learn more about the reality of the Pisan Hills. "We have accepted this new role with great enthusiasm official ambassadors of the" made in Tuscany "in the world - Piergiorgio Castellani concludes - and we will do everything possible to promote also the Pisan Hills and the Era, an area so rich in food and where excellence is now going through a major turmoil in the wine sector also confirmed by the large investments that leading companies from other regions are doing in our own hills.
source: Euposia, the magazine Wine
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